Think of the typical video ‘gamer’ and chances are you’d apply the usual stereotypes.
But this report by the Guardian newspaper reminds us why stereotypes are often lazy and incorrect; and why we can all run the risk of missing great opportunities when it comes to engaging women consumers.
With women now making up the majority (52%) of all UK gamers, it seems the games industry has been slow to react, understand and cater for this growing segment.
Only 12% of game developers in the UK are women so it’s unsurprising that women in games are almost invisible. But surely an industry that can develop games that appeal to a broader audience and better cater for it’s biggest customer has more to gain. Get it right and you can generate huge competitive advantage in an industry worth over $70 billion.
How long before developers and their brands stop being surprised by these kind of stats and start playing the long game?