IT IS SHOCKING TO LEARN THAT 91% OF MUMS FEEL BRANDS DON’T UNDERSTAND THEM.
BRANDS ARE MISSING A TRICK…
Because ‘MUMS’ have a massive influence on their sales
whether as Primary Consumer, Gatekeeper or using her Power of Veto
SHE IS DOING THE BUYING
SHE IS THE CATALYST FOR GREAT EXPERIENCES FOR EVERYONE
SHE WILL DRIVE YOUR ENGAGEMENT
Future Trends are showing that there is an exciting opportunity ahead for brands, moving from ‘claim driven design’ to a more intuitive less literal approach that builds more honest and rewarding relationships, in particular with mums.
But Marketing and Design for mums is a science that requires a delicate and nuanced approach – there is a fine line between getting it right and wrong and many of the ‘generalist’ approaches are no longer relevant.
For brands to get it right they need to work with new and innovative processes to assimilate deeper and more meaningful insight, that when translated into design will be relevant to all mums and resonate with her on an emotional level.
FOR YOU OWN BESPOKE HEALTH CHECK ON WHETHER YOU ARE OPTIMISING YOUR POTENTIAL WITH MUMS