Who We Are

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Redshoe  was founded by Emma Jones and Sam Ellison because we believe that there are better and more effective ways to speak to women through design than most brands are currently deploying. Women are complex beings and have complex relationships with the brands they buy and love. From a design perspective, this demands a more considered and nuanced approach, which is often missing in the market.

At Redshoe, we are a team of senior professionals drawn from many different disciplines, with many years’ experience both agency and client side. What we have in common is our innate curiosity, our desire to make a positive difference to our clients’ businesses and a determination to improve the way brands address women.

We work with businesses that feel they are have become disconnected from their female audience or are unused to targeting women.

And, of course, we also work with female savvy brands that are confident and experienced in targeting women,
but feel the need for some fresh thinking around this crucial half of the market.

Whichever you are, it would be worthwhile and interesting to talk.


We’ve partnered with Mesh marketing, a specialist shopper marketing agency because we understand there’s a better way to engage with your most important shopper at the moment of truth. Together we provide brands with the strongest voice with which to talk to women at every step on their shopper journey and create brand-building, volume-increasing campaigns that sell.

Adrian Thomas heads up our shopper offer – a specialist in retail and integrated shopper marketing, with over 20 years experience working with leading blue chip brands and grocery retailers inc. Coca-Cola, Cadbury’s, Unilever, Sainsbury’s, Tesco, Superdrug & Morrisons.


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Other brands we have been lucky to work on over our careers include: No7, Aero, Clearblue, Comfort, Del Monte, Heaven, Huggies, Kleenex, M&S, Milky Bar, Pedigree, Persil, Revlon, Scrabble, Whiskas and Yorkie.
4 comments on “Who We Are
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