VEGAN CHEESE IS NOW CALLED ‘GARY’
We love this fabulous bit of social media by Sainsbury’s, which went viral, and now Vegan cheese is known nationally as ‘Gary.’ It’s brilliant!
It started with a facebook rant with customers disagreeing over whether the term ‘cheese’ was appropriate to call a new range of vegan equivalents – one cheese fan wrote; “Call it Gary or something, just don’t call it cheese because it’s not cheese!”
Sainsbury’s for the fun, replied: “Thanks to customer feedback, we’re excited to introduce our new range of #Gary.”
Getting up close and personal and responding to consumers in this fun and spontaneous way can be a brilliantly effective way to build relationships and consumer brand loyalty. There’s now a dedicated Facebook Page devoted to Gary, with even t-shirts celebrating the name. Come on Sainsbury’s bring on Bob!