We love this fabulous bit of social media by Sainsbury’s, which went viral, and now Vegan cheese is known nationally as ‘Gary.’ It’s brilliant!

It started with a facebook rant with customers disagreeing over whether the term ‘cheese’ was appropriate to call a new range of vegan equivalents – one cheese fan wrote; “Call it Gary or something, just don’t call it cheese because it’s not cheese!”

Sainsbury’s for the fun, replied: “Thanks to customer feedback, we’re excited to introduce our new range of #Gary.”

Getting up close and personal and responding to consumers in this fun and spontaneous way can be a brilliantly effective way to build relationships and consumer brand loyalty. There’s now a dedicated Facebook Page devoted to Gary, with even t-shirts celebrating the name. Come on Sainsbury’s bring on Bob!

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