BRANDS – don’t underestimate the massive influence the female-millennial consumer has on sales across all consumer spending in the UK – and this is set to grow.
Millennials are turning away from materialism and traditional measures of success, and instead focusing their disposable income on experiences. In fact 6o% of the 18-34 year olds surveyed were driving the “Experience Economy” through buying real life experiences versus possessions.
Women are generally well informed, connected and brand literate. They no longer trust advertising alone and look to do their own research. In fact 85% of women research on line before they buy. With friends and family topping the list of factors influencing them to purchase, the impact of social media cannot be ignored, as it makes her world a visual one that influences her through other stimuli in her streams of consciousness.
SO HOW WILL BRANDS MEET THE DEMANDS OF MILLENNIAL WOMEN ?
WITH DESIGN BUILT FROM A DEEPER INSIGHT TO REALLY CONNECT AND BE MORE MEANINGFUL TO HER
WITH STRONGER RELATIONSHIPS BUILT ON EARNED TRUST AND SHARED VALUES
WITH MORE INTUITIVE AND INTELLIGENT DESIGN THAT ALLOWS HER TO JOIN THE DOTS
WITH A CONSISTENT AUTHENTICITY COMMUNICATED ACROSS ALL ELEMENTS OF DESIGN AND ADVERTISING