Blog Archives

Special K – ‘Own it’ or ‘Blown it’?

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Unbelievably, only a couple of weeks ago we saw Dove take a dive into the feathery pit of campaign fails! Their bid to to impress their loyal consumer with a tongue in cheek portrayal of women’s bodies represented by different

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WHY BRANDS ARE GETTING PERSONAL

Nespresso consumer experience

An immersive coffee experience anyone? There’s a new generation of consumer making demands in the market – one that seeks to connect on a more personal level and immerse themselves into a brand’s authenticity as a shared experience. And this

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WITH RED SHOES ON Sam & Emma Take Centre Stage At Elite Business Live

ELITE Conf 21 SEPT SMALL BUSINESS. BIG IMPACT  (dragged)

 Quite honestly, we can’t say that Excel London is the easiest of venues to get to – but once decamped there was plenty going on. Wall-to-wall with speakers (our Sam & Emma being the main talking point) seminars, workshops and

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The ‘Essential’ Trend In Packaging Design

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Consumers are looking for a different expression of quality, and one key trend ‘ESSENTIALISM’  is for brands to move towards packaging that is simple, with clear story telling and distinctive structures  – there is still huge respect for products that have

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Lonely Strips Women Back To Reveal The Truth About Their Unique Diversity And Integrity

lonely

Marketing to women has never been so exciting and honest. It is stripping idealism and perfectionism right back and instead identifying with the core values of women, with more integrity and diversity than ever before. Lingerie brand, Lonely understands the

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