Blog Archives

Special K – ‘Own it’ or ‘Blown it’?

SpecialKOwnIt201705192

Unbelievably, only a couple of weeks ago we saw Dove take a dive into the feathery pit of campaign fails! Their bid to to impress their loyal consumer with a tongue in cheek portrayal of women’s bodies represented by different

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Brands Have To Be Transparent Or They May See Themselves Obsolete!

Transparency is crucial for brands to succeed

                                Last year saw the rise of the design trend “Essentialism” built around the concept of ‘enough is enough.’ In appreciation of consumers being busy

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WHY BRANDS ARE GETTING PERSONAL

Nespresso consumer experience

An immersive coffee experience anyone? There’s a new generation of consumer making demands in the market – one that seeks to connect on a more personal level and immerse themselves into a brand’s authenticity as a shared experience. And this

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