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Special K – ‘Own it’ or ‘Blown it’?

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Unbelievably, only a couple of weeks ago we saw Dove take a dive into the feathery pit of campaign fails! Their bid to to impress their loyal consumer with a tongue in cheek portrayal of women’s bodies represented by different

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Brands Have To Be Transparent Or They May See Themselves Obsolete!

Transparency is crucial for brands to succeed

                                Last year saw the rise of the design trend “Essentialism” built around the concept of ‘enough is enough.’ In appreciation of consumers being busy

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