Unbelievably, only a couple of weeks ago we saw Dove take a dive into the feathery pit of campaign fails! Their bid to to impress their loyal consumer with a tongue in cheek portrayal of women’s bodies represented by different…
Blog Archives
Special K – ‘Own it’ or ‘Blown it’?
Tagged with: bad marketing, Brand engagement, brand experience, brand story telling, female consumer, specialK
Posted in Blog posts
Posted in Blog posts
Brands Have To Be Transparent Or They May See Themselves Obsolete!
Last year saw the rise of the design trend “Essentialism” built around the concept of ‘enough is enough.’ In appreciation of consumers being busy…
Tagged with: Brand engagement, brand experience, brand story telling, Brand transparency, brands, integrity, packaging design
Posted in Blog posts
Posted in Blog posts
