How do you unfancy lunch?

How do you
unfancy lunch?

Don’t want a big lunch? Bored with sandwiches? How about a spot of Street Thai? This is a brand born out of the energy and unpretentiousness of fusion street cooking.

It’s targeted at savvy, food conscious consumers looking for something quick, simple and a tad more exciting for lunch. We knew that we had to meet these people on their own street corner and talk their language.

So we used colour, simple illustration and a touch of humour to create a strategy, identity and packs as appetising and spontaneous as the food itself. But not fancy.




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