How do you unfancy lunch?
How do you
Don’t want a big lunch? Bored with sandwiches? How about a spot of Street Thai? This is a brand born out of the energy and unpretentiousness of fusion street cooking.
It’s targeted at savvy, food conscious consumers looking for something quick, simple and a tad more exciting for lunch. We knew that we had to meet these people on their own street corner and talk their language.
So we used colour, simple illustration and a touch of humour to create a strategy, identity and packs as appetising and spontaneous as the food itself. But not fancy.
BRAND IDENTITY | PACK DESIGN