For sociable, fun-loving, quality conscious women looking for an attractive, but lighter and less alcoholic drink alternative, the choices were pretty limited.
With the launch of Vivi, a premium fresh fruit spritzer, our task was to pump a little style and desirability into a sector where it was notably absent and appeal directly to more discerning consumers.
Avoiding the ‘pink it and shrink it’ approach, we promoted a more intriguing, intelligent and self -assured view of femininity, presenting Vivi as a positive choice and not a compromise.
BRAND STRATEGY | BRAND IDENTITY |
PACK DESIGN | ARTWORK