Breaking a taboo
with a smile

Breaking a taboo
with a smile

Bladder leakage affects millions of women – 1 in 3 at some point their lives. Yet it remains a taboo subject, and a silent and distressing problem for many.

We were approached to create and launch an accessible and inspirational mainstream brand for a revolutionary new product that helps strengthen muscles and make the problem more manageable.

Pelviva came to Redshoe for our understanding of women, our insight work and our ability to speak their language.

By creating a cosmetic-like brand and finding an honest and witty way to talk about leakage, we started a dialogue to break the taboo and trigger behavioural change.

 

TREND ANALYSIS | BRAND STRATEGY | BRAND IDENTITY |
PACK DESIGN | COPYWRITING | ADVERTISING | ARTWORK

 

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