Beefing up a brilliant brand

Beefing up a 
brilliant brand

Binghams is a brand with 100 years plus heritage, proud of its northern roots, but concerned about losing its relevance.

The challenge to us was to prompt re-appraisal from both retailers and consumers by shifting perceptions of Binghams from being a mass market commodity product to a distinctive, artisan brand,

As an agency, we knew how important it was to spread the word of Binghams rich, long-standing history, and we did this introducing a strong sense of craftsmanship, heritage and attention to detail, in design that made the brand feel cared for again.

 

TREND ANALYSIS | BRAND IDENITITY |
PACK DESIGN | WEBSITE | POS | ARTWORK

 

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