Beefing up a brilliant brand
Beefing up a
Binghams is a brand with 100 years plus heritage, proud of its northern roots, but concerned about losing its relevance.
The challenge to us was to prompt re-appraisal from both retailers and consumers by shifting perceptions of Binghams from being a mass market commodity product to a distinctive, artisan brand,
As an agency, we knew how important it was to spread the word of Binghams rich, long-standing history, and we did this introducing a strong sense of craftsmanship, heritage and attention to detail, in design that made the brand feel cared for again.
TREND ANALYSIS | BRAND IDENITITY |
PACK DESIGN | WEBSITE | POS | ARTWORK