WE LOVE THE IDEA OF BRANDS BUILDING INSIGHT FROM THE MINDS OF CHILDREN
Brands are always looking for new innovations and processes to create better solutions, so who knows how pertinent and powerful any insight could be that is gathered from a child’s mind? The idea to invite children to brainstorm a brands traditional processes and strategies is both fun and fabulous. Harnessing the potential of ‘out-of-the-box’ thinking for their business strategy by using the power of a child’s imagination.
And, why not? – children are so in touch with technology, whilst maintaining an innocence that allows them to build their own abstract empires and have fun in imaginary play – you cant be more connected! Come on kids – let’s hear your ideas.