Brilliant to see our own Emma or ‘Jones’ featured on the front cover of Packaging News with the accolade of Quote of the Month. And a statement that clearly struck a chord.
“Packaging Design IS The Forgotten Tool In Marketing,” as Emma continues to explain.
“Packaging Design is the forgotten tool in the marketing armoury. All too often it is still used to frame a tick list of features and benefits to shout out ‘buy me’ on shelf.
“Consumers will not be dictated to – they are looking for a new relationship with brands. So, marketers are missing a trick if they don’t take it up a gear and use packaging design as an opportunity to develop an emotional connection as a means for consumers to really feel their brand values.
“Taking a more intuitive approach to design and letting consumers ‘join the dots’ cuts through all the noise on shelf.”
Brands who invest time, money and energy into creating innovative and unique advertising campaigns need to remember that packaging design is also a crucial part of their aesthetic DNA and brand story. Brand consistency and unifying features are what create unique and identifiable footprints that make brands stand out.
SO ON THAT NOTE DON’T LET THE SIDE DOWN AT THE FINISHING LINE