Legislation, food trends, consumer shifts and an ever evolving health and wellness movement are still challenging the food and beverage industry.
The interpretation and translation of trends is essential for brands to differentiate in an oversaturated market place – to find inspiration for their own new product development and packaging design – and more significantly their own unique Recipe to Thrive.
5 KEY TRENDS DRIVING DEMAND ARE:
FRESH MEETS FAST
LOOKING THE PART
FRESH MEETS FAST – With an increasing demand for quick but fresh options and continued growth in single person meal occasions…find out how smart brands are meeting this need and leveraging the opportunity through innovative packaging.
CONSCIOUS CONSUMPTION – There is a blurring of the lines between ‘good for you’, ‘free-from’ and ‘good food’….understand how consumer’s attitudes are changing and learn from the brands that are successfully positioning themselves against this dynamic trend.
HEALTHY SNACKING – With huge shifts in brand positioning, benefits and product claims unfolding and mealtimes blurring… discover the potential to tap into consumer’s encapsulating moments – like the ‘nightshift’ – and use specific moments and wellness trends as powerful weapons for NPD.
SPECIALITY INGREDIENTS – Whilst experimentation and innovation continue to be key drivers…explore how you can differentiate in a crowded market with more imaginative flavours and next generation ingredients.
LOOKING THE PART – The pursuit of physical, emotional and spiritual wellbeing continues to be a significant global trend…discover how you can connect and share the powerful visual representation of a healthy lifestyle with consumers, through brand positioning and design that sets you apart from competition.
If you want to explore how to interpret and translate trends impacting on your category
…to drive inspiration
…to uncover new innovations
…to meet the constantly changing demands of consumers
and find your unique
‘Recipe to Thrive’
Please get in touch to chat more