Monthly Archives: July 2017

Special K – ‘Own it’ or ‘Blown it’?

Unbelievably, only a couple of weeks ago we saw Dove take a dive into the feathery pit of campaign fails! Their bid to to impress their loyal consumer with a tongue in cheek portrayal of women’s bodies represented by different

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What happened to the Dove appeal?

Whilst Dove led the way and opened so many doors in marketing to ‘real’ women, it appears their latest campaign has failed to impress? Why? Below, Sam Ellison, one of our founders believes that Dove needs to once again focus

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Brands Have To Be Transparent Or They May See Themselves Obsolete!

                                Last year saw the rise of the design trend “Essentialism” built around the concept of ‘enough is enough.’ In appreciation of consumers being busy

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