Monthly Archives: November 2016

Let The Imagination Of A Child Be A Brands New Innovation

WE LOVE THE IDEA OF BRANDS BUILDING INSIGHT FROM THE MINDS OF CHILDREN Brands are always looking for new innovations and processes to create better solutions, so who knows how pertinent and powerful any insight could be that is gathered from

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THE POWER OF THE FEMALE MILLENNIAL – BRANDS, IGNORE HER AT YOUR PERIL.

BRANDS – don’t underestimate the massive influence the female-millennial consumer has on sales across all consumer spending in the UK – and this is set to grow. Millennials are turning away from materialism and traditional measures of success, and instead focusing

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VEGAN CHEESE IS NOW CALLED ‘GARY’

We love this fabulous bit of social media by Sainsbury’s, which went viral, and now Vegan cheese is known nationally as ‘Gary.’ It’s brilliant! It started with a facebook rant with customers disagreeing over whether the term ‘cheese’ was appropriate

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WHY BRANDS SHOULD MARKET BETTER TO MUM

 IT IS SHOCKING TO LEARN THAT 91% OF MUMS FEEL BRANDS DON’T UNDERSTAND THEM.  BRANDS ARE MISSING A TRICK… Because ‘MUMS’ have a massive influence on their sales whether as Primary Consumer, Gatekeeper or using her Power of Veto        

Posted in Blog posts