Monthly Archives: July 2014

The Five Guiding Principles To Help Brands Engage With Women

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Our latest article from The Guardian this week…. http://www.theguardian.com/media-network/media-network-blog/2014/jul/11/brands-engage-female-consumers  

Posted in Blog posts

Always there…

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We love the new Always ad! It’s managed to expose a hugely important social perception, that ‘being a girl’ is sadly imbued with largely negative characteristics. What they’ve also managed to do and (here’s the clever part) is make this kind

Posted in Blog posts