Monthly Archives: June 2014

Celebrating Dads This Fathers Day

Dove Advert - Marketing to Women

We think dads are amazing and we hope you will too when you check out this brilliant new advert from Dove. We all know men sometimes don’t get the recognition or seek the limelight for being a great dad. It’s

Posted in Blog posts

The First World Cup For Women Too?

Girl Watching Sports

Here’s our article from this weeks The Grocer plus a lovely picture of Sam there! http://www.thegrocer.co.uk/opinion/saturday-essay/the-first-world-cup-for-women-too/358160.article

Posted in Blog posts

Take Comfort In the Differences

Screen Shot 2014-06-11 at 15.10.02

There’s a strong call for gender specific marketing, but it’s not something we believe in. That’s because making things ‘overtly female specific’ can result in crude solutions that are patronising to the very women brands are trying to appeal to.

Posted in Blog posts